Your business.
Built better.

Because a website is not finished the day it launches. It runs on hosting that costs money every month, on software that ships security patches, behind a certificate that expires, and on a platform that changes underneath it. Someone has to watch that, back it up, and fix it when it breaks.

The membership covers hosting, monitoring, backups, security, maintenance, software updates and support — so the site you paid for in January is still fast, secure and current in December. It also means we are still here, rather than a one-off build you cannot get anyone to touch.

Yes. Your domain is yours. We will register or configure it for you if you want us to, but it stays in your name and under your control, and you can point it wherever you like.

Your business data is your business data — customers, bookings and records. If you leave, we will export it for you in a usable format. We do not hold it hostage to the subscription.

What ends with the membership is the managed service: the hosting, the monitoring, the maintenance and the support. The specific notice period and terms are set out in the agreement for your plan, which we go through with you before you sign anything.

That is the point of the structure. Start at Essential with a professional website. Move to Business when you want customers booking and paying online. Move to Pro when you need customer accounts, staff tools and reporting. Move to Forged Custom when you need software built around your operation.

Each step builds on what is already there, so upgrading is not starting again. Larger steps may involve a development quote for the new work.

No. Card processing fees are charged by the payment provider — Square, Stripe or whoever you already use — and they bill you directly at their published rates.

The same goes for other third-party services a build might need, such as your domain registration, a mapping or messaging provider, or usage-based costs that scale with volume. We will tell you which ones apply to your build before it starts.

Yes — that is Forged Custom. If the way your business runs does not fit a standard booking or payment model, we build software around your actual workflows, including multi-location setups, unusual scheduling rules, kiosks, POS and API integrations, and migrating off whatever you are using now.

Tell us how it works today and we will say honestly whether we are the right fit.

For qualifying projects, yes. Forged offers custom ownership, perpetual licensing and enterprise buyout options, including source access, for businesses that need to hold the system themselves.

It is priced against the actual scope rather than a fixed figure, and the recurring membership remains the standard model for most businesses. Talk to us about a structure that fits.

No, and you should be suspicious of anyone who says otherwise. Your membership covers reasonable maintenance and configuration work: content updates, price and hours changes, photo swaps, service adjustments, fixes.

Substantial new features, new integrations or custom functionality are new development, which means an additional quote, an upgraded membership, or Forged Custom. We tell you which it is before we start, not afterwards.